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Novaled AG Opens its Second Asian Office in Korea

Reinforces its support of Asian customers

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Novaled AG, a leading company in OLED technology and materials reinforces its support of Asian customers by opening a representative office in Korea, Seoul.

Effective from July, 2011, Novaled sets up a representative office in Seoul, Korea. With this opening, the company confirms its commitment to the OLED industry in Asia. Novaled’s new Korean office will reinforce the service and support in the center of AMOLED display industry.

The Novaled Korea Branch office is accommodating a technology support service, aimed at providing in-depth and fast technical assistance, specializing in OLED stack optimization. Dr. Andreas Haldi, Novaled Korea customer support manager, will carry out this service and will be the onsite link between Korean customers and the Novaled headquarters. The Korean Novaled office is the second office the company is opening in Asia after the Japan office was created in 2008.

“Korea is very important for the OLED display industry and plays the leading role in these fast emerging markets”, says Gerd Guenther, CMO of Novaled AG. ”We are proud to participate in this growth by providing our technology, know-how and materials. A local office is the best way for us to be at our customer’s disposal when they ramp up production.”

After a continuous increase of its revenues during the last years, the company is expecting a further strong revenue growth in 2011.

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